When CEO John O'Brien set the criteria for his new franchise system, he sought a growth industry that would benefit greatly from franchised efficiencies. The Pool and Spa Aftermarket had been under-serviced by a fragmented and disorganized set of competitors. Stand-alone pool stores and cleaners lacked consistency, and Australian household employment of pool services sat at 2%. PoolWerx has driven that figure to 13% and looks to initiate even further growth.
The business-to-business market had been largely ignored previously, and after a concerted thrust, B2B income is now rising toward 40% of average PoolWerx franchisee turnover.
Today, the network dominates the industry and an increasing number of independent operations are either selling out to PoolWerx or joining the network and re-branding. It is almost impossible for a stand-alone to compete with the superior management, support, and service of the PoolWerx enterprise.
Fortunately, the pool and spa maintenance market offers assured longevity. Once installed, these facilities MUST be maintained. In periods of slow growth, PoolWerx franchisees focus on poaching market share from ailing competitors, and when the market booms, they are rewarded with further acceleration.