PoolWerx possess a sophisticated marketing operation which covers communications strategies, advertising, promotions, public relations, supplier support, regional and local area marketing. We connect directly with your consumers by representing your business at shows and expos, and producing collateral items such as flyers, posters and direct mail.
While marketing can be an area of contention in other franchise systems, PoolWerx manages to carefully protect our brand, while freeing ourselves to concentrate on the big ideas and expand our possibilities.
Marketing is divided into three segments:
- National Area Marketing
National initiatives coordinated through the National Support Office - Regional Area Marketing
Coordinated by Regional Development Managers - Local Area Marketing
Conducted by Individual Franchisees. Franchisees have a wide range of choices for local area marketing, outlined in a comprehensive 'LAM' manual.